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About the Product
Furry can act as a platform to bring together dog owners to find a match for their dogs for mating and adoption of puppies according to the breeds and lifestyle.
Definitions
Purebreds also called pure breeds, are cultivated varieties or cultivars of an animal species, achieved through the process of selective breeding. When the lineage of a purebred animal is recorded, that animal is said to be pedigreed.
Inbreeding is mating together of closely related dogs, for example, mother/son, father/daughter, and sibling/sibling matings. For breeders, it is an easy and useful way of fixing traits in a breed—the pedigrees of some exhibition dogs show that many of their forebears are closely related.
Dog-fishing is a newer dating-app phrase related to the practice of using a dog in profile pictures to lure more matches and conversations with potential dates. Often, the dog does not even belong to the person pictured and is merely being used as bait.
Selective breeding is where breeders select two parents that have beneficial phenotypic traits ( visible characteristics like your height, eye color, overall health, disease history, behavior, and general disposition) to reproduce, yielding offspring with those desired traits.
Crossbreed dogs tend to be healthier. A purebred puppy has a higher risk of inheriting two copies, since his parents belong to the same breed and share so many of the same genes, including the same defective ones. (compatibility checked with weight category)
Problem
Space
Existing Market
The Indian pet breeding market is one of the fastest-growing markets in the world. However, it is still a highly unregulated and unorganized sector. The rapid growth has led to the mushrooming of many unlicensed breeders and thus animals suffer from inhumane breeding practices.
Puppy Mills
Puppy mills are commercial breeding facilities that prioritize profit over animal welfare, subjecting dogs to inhumane living conditions, lack of veterinary care, and often separation from their mothers at an early age.
Health Issues
Inbreeding causes painful and life-threatening genetic defects in “purebred” dogs and cats, including Crippling hip dysplasia, Blindness, Deafness, Heart defects, Skin problems, and Epilepsy.
Target Users
21-30 year-olds dedicated to premium care for their pedigreed dogs.
Individuals seeking to rehome puppies.
User Personas
Megan, a 25-year-old architect with a lifelong passion for dogs, currently enjoys the company of Butter, her 1-year-old Rottweiler.
Living in her apartment in Riverside, California, She works from home spending ample time with Butter, often in her room. Daily walks at the nearby park offer Butter exercise and Meghna a chance to catch up with friends.
Scenario
Meghna notices her young Rottweiler, Butter, engaging in typical but awkward humping behaviors. She finds it amusing yet understands it's a natural part of his development, recognizing his need for suitable activities.
Goals
Choose and secure a compatible partner for Butter, focusing on health and mutual compatibility by arranging meet-ups.
Barriers
Time Constraints could delay the search for Butter's mate due to low gratification, making it hard to prioritize. Trust Concerns might also hinder progress, reflecting hesitations about potential mates' compatibility and health.
Richard, a 34-year-old entrepreneur from Austin, Texas, takes pride in his two Azawakhs, Max and Julie, both 2 years old.
He's deeply involved in their upbringing, personally training them and showcasing their elegance and skills at dog shows and competitions.
Scenario
Richard's prized Azawakhs, have recently welcomed a litter of 4 puppies. Understanding their value, Richard plans to sell them, confident that with the right advertisement, they can fetch over $2,000 each, given their lineage.
Goals
Richard plans to craft an engaging ad to sell his four Azawakh puppies, featuring photos and prices. He'll highlight the parents, Max and Julie's, skills and behaviors to showcase the inherited qualities of the puppies.
Barriers
Richard might struggle to sell the puppies at the desired price point. Managing a high volume of inquiries could become cumbersome.
Feature list
High priority
Create profile
Find a match
Find a puppy for adoption
Add Post
Find a nearby pet store
E-commerce Integration
Lost Dog Alert
Premium
Post a for adoption
Multiple accounts
Pet-store profile
Clinic profile
May have
Social Media feed
Find nearby vet clinics
Find Dog kennels
Marketing and Branding goals
Showcase Bond: Highlight your unique dog-owner relationship with striking profile photos.
Share Your Story: Contribute to our community with posts about your dog’s daily habits and health.
Get Alerts: Receive notifications on similar breed dogs in your vicinity.
Stay Updated: Access timely nutritional and health advice for your dog.
Know the Parents: Provide adopters with essential details about a puppy’s lineage for informed decisions.
SEO
Strategies
Breed Match: Show opposite-gender dogs of the same or closely related breeds.
Proximity-Based Display: List dogs based on the user's location to ensure relevance and accessibility.
Owner-Gender Preference: Prioritize showing dogs with owner pictures first, specifically from owners of the opposite gender to the user.
Localized Missing Dog Alerts: Highlight missing dog announcements by proximity to engage community assistance effectively.
Basic User Flow
UI Color Palette
#000000
#FDD13B
#AD8F77
#FFF0BD
#FFD1CC
Typography
Lato Black
Lato Bold
Lato Medium
Lato Regular
BEBAS NEUE PRO
UI Components
Mobile app UI
Lost Dog
Social Posts
In-App e-commerce
Swipe to Match
Filter suggestions
Message Matches
Website UI
Home
A banner that succinctly explains what the company does shortly using relatable visuals and persuasive language to capture user's attention and pique their interest.
Ecommerce
A e-commerce section on the website, offering pet owners the convenience of purchasing all their pet needs in one place.
Ecommerce
User Generated Ads
Product Download Link
Intuitive Mockups of the app
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